How to measure online store performance? Popular KPIs
All online store owners want their resources to work effectively. However, how can you measure the effectiveness of an online store? What performance indicators should you look for in order…

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Do I need a mobile version of a small business site?
Interest in the mobile segment of the Internet audience today is as high as ever: the number of users accessing sites from mobile devices is constantly growing and search engines…

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Creating an online store and boosting sales through app-selling
Among the complex techniques used in creating online stores to increase sales, the so-called ap seling is popular. The name of this technique came to us from the English language,…

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Designing an online store: how to handle the goods out of stock

When designing an online store, it is always important to consider even the small details and nuances at first glance. For example, great care should be taken when designing an online store to create a product page if it ends. Otherwise, errors can occur that will lead to a decline in the usability of the online store and problems with its promotion in search engines.

If in the online store all the products from the catalog are available, as a rule, as a rule, no problems with the study of information about these products or with the purchase of goods does not arise. Continue reading

Increasing Online Store Conversion: Emotional Motivation

It is well known that people make purchases not only purposefully, carefully considering and weighing all options, but also spontaneously, succumbing to emotions and mood at a certain point. For online stores, this rule is also true, so it is very important to be able to determine what drives online buyers to make a purchase decision in order to increase online store conversion. This will help encourage users to make a purchase on your site.

The motivation of impulsive buyers in online stores is very different, in many respects it depends on the individual characteristics of the buyers themselves, and on the features offered in the catalogs of online stores goods. Continue reading

Online store development: additional services

From an end-user perspective, the core functionality of any average online store includes a product catalog, a virtual shopping cart, an order form, and online payment. But in recent times, such functionality is clearly not enough, because in the great competition online stores should now not only offer to buy a product, but also in every possible way to attract potential customers by offering them some additional services. As a result, the development of an online store today also includes the development of such services.

What can be offered to potential buyers as an additional service is, of course, to be decided in each individual case. Continue reading

How to measure online store performance? Popular KPIs
All online store owners want their resources to work effectively. However, how can you measure the effectiveness of an online store? What performance indicators should you look for in order…

...

Increasing Online Store Conversion: Emotional Motivation
It is well known that people make purchases not only purposefully, carefully considering and weighing all options, but also spontaneously, succumbing to emotions and mood at a certain point. For…

...

Creating an online store and named filters
Today, online stores often use named filters, both as a search engine for shoppers and as a means of navigation. Named filters allow you to group products by specific characteristics…

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Online shopping: how to make the right decision?
Due to the increasing introduction of Internet technologies into everyday life, the development of online stores is becoming more popular than ever online stores are gaining more and more trust…

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