How to measure online store performance? Popular KPIs
All online store owners want their resources to work effectively. However, how can you measure the effectiveness of an online store? What performance indicators should you look for in order…

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Site production: preparation of materials by the customer
Website production: preparation of materials by the customer. Site production is a rather complicated and responsible process, so usually the site is entrusted to professionals. However, even by selecting the…

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Structure of the online store: the main features
What should be the structure of the online store? Online store allows you to translate sales of goods directly to the online space, and many companies today use this type…

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potential

Increasing Online Store Conversion: Emotional Motivation

It is well known that people make purchases not only purposefully, carefully considering and weighing all options, but also spontaneously, succumbing to emotions and mood at a certain point. For online stores, this rule is also true, so it is very important to be able to determine what drives online buyers to make a purchase decision in order to increase online store conversion. This will help encourage users to make a purchase on your site.

The motivation of impulsive buyers in online stores is very different, in many respects it depends on the individual characteristics of the buyers themselves, and on the features offered in the catalogs of online stores goods. Continue reading

Online store development: additional services

From an end-user perspective, the core functionality of any average online store includes a product catalog, a virtual shopping cart, an order form, and online payment. But in recent times, such functionality is clearly not enough, because in the great competition online stores should now not only offer to buy a product, but also in every possible way to attract potential customers by offering them some additional services. As a result, the development of an online store today also includes the development of such services.

What can be offered to potential buyers as an additional service is, of course, to be decided in each individual case. Continue reading

Creation of online stores and design of ordering pages

Making an order is the last step towards turning an online store visitor into a buyer. And, unfortunately, it often happens that this step is unsuccessful: for one reason or another, the visitor stops the purchase process and leaves the online store, increasing the number of “abandoned” baskets. In this regard, when designing online stores, great attention should be paid to the design of order pages.

The checkout page, called the Checkout Page in English, is one of the most important (if not even the most important) pages in the entire online store. Continue reading

Do I need a mobile version of a small business site?
Interest in the mobile segment of the Internet audience today is as high as ever: the number of users accessing sites from mobile devices is constantly growing and search engines…

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Website creation: onboarding, or user training
Different sites may have their own user interaction scenarios, and quite often the necessary steps to accomplish this or that task to new site visitors are not at all obvious.…

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How to order a base-type site creation
If a company does not have its own website these days, it causes some potential distrust in its potential customers: does the company not hide something, since it still has…

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Creating HTML site
It is accepted that only large companies with high financial resources need complex sites with many different information, and small business representatives can manage modest HTML pages. In reality, this…

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