It is well known that people make purchases not only purposefully, carefully considering and weighing all options, but also spontaneously, succumbing to emotions and mood at a certain point. For online stores, this rule is also true, so it is very important to be able to determine what drives online buyers to make a purchase decision in order to increase online store conversion. This will help encourage users to make a purchase on your site.
The motivation of impulsive buyers in online stores is very different, in many respects it depends on the individual characteristics of the buyers themselves, and on the features offered in the catalogs of online stores goods. Continue reading
From an end-user perspective, the core functionality of any average online store includes a product catalog, a virtual shopping cart, an order form, and online payment. But in recent times, such functionality is clearly not enough, because in the great competition online stores should now not only offer to buy a product, but also in every possible way to attract potential customers by offering them some additional services. As a result, the development of an online store today also includes the development of such services.
What can be offered to potential buyers as an additional service is, of course, to be decided in each individual case. Continue reading
Making an order is the last step towards turning an online store visitor into a buyer. And, unfortunately, it often happens that this step is unsuccessful: for one reason or another, the visitor stops the purchase process and leaves the online store, increasing the number of “abandoned” baskets. In this regard, when designing online stores, great attention should be paid to the design of order pages.
The checkout page, called the Checkout Page in English, is one of the most important (if not even the most important) pages in the entire online store. Continue reading