Making an order is the last step towards turning an online store visitor into a buyer. And, unfortunately, it often happens that this step is unsuccessful: for one reason or another, the visitor stops the purchase process and leaves the online store, increasing the number of “abandoned” baskets. In this regard, when designing online stores, great attention should be paid to the design of order pages.
The checkout page, called the Checkout Page in English, is one of the most important (if not even the most important) pages in the entire online store. Continue reading
In online commerce, there are certain trends from year to year, setting the direction of development of e-commerce sites. Here are some of the key trends in 2018, followed by online stores of all sizes and topics. We will go into more detail about what e-commerce trends are most relevant in 2018.
Perhaps the most important trend this year, as well as several previous ones, can be called the development of mobile e-commerce. Today, the share of mobile shoppers in online stores is extremely large, which is why adapting to smartphones and tablets or creating a separate mobile application is an integral part of any modern online store. Continue reading