How to measure online store performance? Popular KPIs
All online store owners want their resources to work effectively. However, how can you measure the effectiveness of an online store? What performance indicators should you look for in order…

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Do I need a mobile version of a small business site?
Interest in the mobile segment of the Internet audience today is as high as ever: the number of users accessing sites from mobile devices is constantly growing and search engines…

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Creating an online store and boosting sales through cross-selling
The main purpose of creating an online store is, of course, to make a profit through the sale of various goods. And the bigger these sales, the higher the profit.…

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Structure of the online store: the main features

What should be the structure of the online store? Online store allows you to translate sales of goods directly to the online space, and many companies today use this type of sites for profit through the Internet. The success of an online store depends, of course, on a very large number of different factors, one of which is its structure. Let’s look at what the structure of an online store should be in today’s context.

If the structure of an online store is inconvenient for visitors and not yet optimized for search engine promotion, then the store loses almost half its chances of success, if not more. Continue reading

Website creation: onboarding, or user training

Different sites may have their own user interaction scenarios, and quite often the necessary steps to accomplish this or that task to new site visitors are not at all obvious. That is why a lot of attention is paid to the so-called onboarding – the process of training users to work with the site.

For small sites that have a simple presentation of businesses on the Internet, there are usually no user training elements. But if the use of the site means performing any non-standard actions, without training users or, as it is called in Western practice, onboarding, do not do. Continue reading

Creation of online stores and design of ordering pages
Making an order is the last step towards turning an online store visitor into a buyer. And, unfortunately, it often happens that this step is unsuccessful: for one reason or…

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Online store development: additional services
From an end-user perspective, the core functionality of any average online store includes a product catalog, a virtual shopping cart, an order form, and online payment. But in recent times,…

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Creating a mobile version of a site: how to improve it?
Given the growing popularity of mobile devices, creating mobile versions of websites is more relevant today than ever. And no matter if the mobile version of the site is available…

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Creating sites using the constructor
There are different ways to create sites now. One common way is to create sites using the constructor. What is a Website Designer? What can be done with the site…

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