Effective Site Creation: Why Learn at Groupon?
Today, Groupon (groupon.com) is very popular. The basic idea of ​​this site is to offer users a variety of profitable daily "deals" available locally at their place of residence. The…

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Creating an online store and named filters
Today, online stores often use named filters, both as a search engine for shoppers and as a means of navigation. Named filters allow you to group products by specific characteristics…

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Do I need a mobile version of a small business site?
Interest in the mobile segment of the Internet audience today is as high as ever: the number of users accessing sites from mobile devices is constantly growing and search engines…

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How to measure online store performance? Popular KPIs

All online store owners want their resources to work effectively. However, how can you measure the effectiveness of an online store? What performance indicators should you look for in order to evaluate how commercially profitable it is to continue to maintain and develop your online store? The main project performance indicators (KPIs) used in e-commerce will be discussed in more detail below.

At the stage of creating an online store, you need to think about how it will be evaluated, so that if necessary, be able to make any adjustments. Continue reading

E-commerce trends in 2018
In online commerce, there are certain trends from year to year, setting the direction of development of e-commerce sites. Here are some of the key trends in 2018, followed by…

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Using messengers on business sites: advantages and disadvantages
Today, many business websites often list online messengers as well. This is in line with recent trends, but not everyone can effectively use messengers on business sites. The main advantages…

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What Communication Methods to Choose for an Online Store?
In order for a successful online store to work, it is important to always stay in touch with customers, both regular and potential customers. Fortunately, online stores today have many…

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Using messengers on business sites: advantages and disadvantages
Today, many business websites often list online messengers as well. This is in line with recent trends, but not everyone can effectively use messengers on business sites. The main advantages…

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