Creating an online store is now one of the popular ways to do business online. Offering various products to global network users, you can make sales no worse than offline, and often even better.
Online store usability plays a huge role in ensuring the online sales performance you need. If the usability level is too low, even with a high attendance at the online store, sales revenue will remain low.
Usability is, we can say, a set of qualities of an online store, which provides for potential buyers the opportunity to easily and quickly find the goods on the pages of the store, get the necessary information about this product, without difficulty find how to order, pay and receive the goods that they interested. Continue reading
In online commerce, there are certain trends from year to year, setting the direction of development of e-commerce sites. Here are some of the key trends in 2018, followed by online stores of all sizes and topics. We will go into more detail about what e-commerce trends are most relevant in 2018.
Perhaps the most important trend this year, as well as several previous ones, can be called the development of mobile e-commerce. Today, the share of mobile shoppers in online stores is extremely large, which is why adapting to smartphones and tablets or creating a separate mobile application is an integral part of any modern online store. Continue reading