Monthly Archives: April 2018
Using messengers on business sites: advantages and disadvantages
Today, many business websites often list online messengers as well. This is in line with recent trends, but not everyone can effectively use messengers on business sites. The main advantages and disadvantages of this variant of communication with site visitors will be discussed in more detail below.
At the dawn of the web design, the phone number and e-mail address of the site contacts were enough to keep in touch with users. And no one was surprised if you had to wait for hours or even days. Now, business site owners cannot afford the luxury: if a user does not get a prompt response to their request, they will easily go to another site and be able to become a competitor customer. Continue reading
Creating an Online Store: How to Find Your UTP
Nowadays, one can often hear that in order for a successful e-commerce to work successfully, it requires its own UTP – a unique trade offer. This is really true, because in order to sell a product to a buyer, it is necessary to convince him that it is this product in this store that can solve his problem and satisfy the need. Consideration should be given to developing a UTP in the earlier stages of creating an online store.
When online stores were just getting started, the competition between them was quite low, and the opportunity to buy online was unique to the buyer. Continue reading
