Creating Online Stores: What's Important to Remember?
Currently, there are many very well-known and popular online stores in which a variety of goods are ordered daily by shoppers from almost every corner of the globe. However, while…

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What features are needed on the site when creating it?
A modern commercial site is not just a collection of hyperlinked pages, but a kind of tool for solving a certain range of business problems. Depending on the purpose of…

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Increasing Online Store Conversion: Emotional Motivation
It is well known that people make purchases not only purposefully, carefully considering and weighing all options, but also spontaneously, succumbing to emotions and mood at a certain point. For…

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What features are needed on the site when creating it?

A modern commercial site is not just a collection of hyperlinked pages, but a kind of tool for solving a certain range of business problems. Depending on the purpose of the site, such a range of tasks may be different, and it is very important to determine before the creation of the site exactly what options on the site will be needed to achieve the goals with maximum efficiency.

A serious mistake when creating a site is often the desire to equip it with as many features as possible without having to worry about whether you really need all the features of the site to work properly. As a result, the development of the site and its maintenance require investing a lot of money, which in this case is spent completely irrationally. That is why defining the right features on the site is one of the main tasks of the preparatory stage of development of any website.

To find out which features should be present on the site and which ones are not present, it is necessary to analyze the target audience of the site and find out what actions are expected from the targeted visitors while working with the site. For example, you should determine whether visitors are expected to contact the site administration through online consultation forms, use of online booking forms (online booking), chat or forum discussions, commenting on material, etc.

After analyzing the target audience of the site, you can determine the list of functions required on the site. Each selected feature of the site should be considered in terms of its appropriateness, assessing whether it will benefit the site visitors or its owners. It is important to keep in mind that each new feature complicates the administration of the site and also represents a potential weakness in the security of the site, so the choice should be as careful as possible.

It should be noted that despite the importance of selecting the site features required strictly individually, to date, some features on the sites are still considered standard and are usually present on any commercial site. This is very useful because the standard features allow visitors for each unfamiliar site to not re-learn the principles of engaging with it. Examples of standard features include feedback forms, RSS feeds, photo galleries, registration and authorization forms, social buttons, etc.

All features of the site, both standard and individual, must not only be present on the site, but should also be in demand for visitors, otherwise they can harm the site and its reputation. So, for example, if the site has an empty forum or guestbook, then it is even worse than if these features on the site was not at all: visitors will consider the site abandoned, “dead”, not interesting for an online audience.

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