Website Creation: How to choose a site type for your business
It is very important to correctly determine the type of site when designing it, otherwise, having received a ready-made web resource, you can suddenly find that it does not perform at all the tasks and functions that are important for the company. As a result, the time and money spent on developing the site are wasted, because the site that really works does not exist in the company. And we have to start all over again …
There are many classifications of types and types of sites for commercial companies, depending on different criteria. But, perhaps, the standard standard is the division of sites into corporate resources, online representations, information resources, portals, promotional sites and online stores. In which case should you choose each of these types of sites?
In order to choose the type of site that is appropriate for each case, it is important to know what the features are in the different types of sites offered by web studios and private developers. For example, in the simplest type of site – business card sites – the main task is to briefly provide information about the company, including its contact information. The functionality of such sites usually does not allow you to update the information yourself, expand the structure, change the design without affecting the content.
Business cards nowadays are practically exhausted as they can no longer compete at a high enough level with more complex and voluminous web resources. And Internet users are no longer just looking for information about certain companies on the Internet – they want to get solutions to their problems, and in the shortest possible time.
In this regard, for those who want to create a minimal representation on the Internet, which has the advantages of a business card site, but at the same time devoid of its disadvantages, it is recommended the type of sites, which in most cases is called the base. This type includes only the basic functionality required by any modern site, and therefore has the name.
Basic sites can be chosen for themselves by small business representatives, because this type of sites is able to perform all the necessary tasks that are determined by the needs of the business, and at the same time affordable. Within the framework of the basic site, the company can present to the Internet users information about itself and the offered goods / services, can show photos of goods or works, share news in their field of activity, etc. It is possible to update information on such a site without the involvement of developers, since the site is created on CMS – content management system.
If the purpose of a company presence on the Internet is to make sales directly, then the choice of site type in this case is obvious. Of course, this will be an online store. But it is only necessary to think very carefully about the concept of a future online store, otherwise it may be unprofitable. It is important to remember that keeping an online store is virtually indistinguishable from keeping an ordinary store: all the same laws of business, requirements for quality of service and quality of the goods offered here apply.
This type of site as a corporate site is usually recommended for medium to large companies. A distinctive feature of this type of site is the presence in the structure of the corporate site special section for internal use. Within the internal section of the corporate site, so-called personal cabinets can be created for each employee, in which, depending on the position of the employee, a certain set of functions will be presented. Corporate sites are convenient for companies with an extensive network of branches, as they allow even employees remote from the central office to always stay in touch and access the necessary information.
A slightly simpler corporate site can be viewed as a web site type of site. This type of site can also be recommended for medium to large companies. The representative office not only provides information about the company, but also gives the opportunity to place orders online, connect payment systems, connect online consultation systems and more. This type of site design is necessarily developed in accordance with the corporate identity of the company.
The following site types are quite specific – these are promotional sites. This type of site is recommended to promote a specific product or brand. Its characteristic feature is the presence of a large number of attractive graphics or animations, the connection of the system of holding various promotions or raffles. You can choose a promotional site both as the main site of the company and as an additional one.
So choosing a site type is a very responsible task and sometimes quite difficult. Therefore, it is very important to work closely with the customer and the site developer, as a result of which the tasks of the future web resource are properly selected and the type of site is selected accordingly. It should be noted that this is not necessarily necessary