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Promo code system in online store: benefits and application features

One popular way to increase sales in online stores is to introduce a promotional code system that gives shoppers the right to receive a discount, gift, or other bonus that increases loyalty. The details of what a promotional code system can be like in an online store and how promotional codes can be used will be discussed in more detail below.

The promo code is a kind of password that the buyer enters when ordering and receives some rewards for that. As a rule, promotional codes contain combinations of numbers and letters, they can be both individual, intended for a particular buyer, and generic.

Promotional codes can give buyers different bonuses. Most often, these are discounts on purchased products, and promotional codes can also be used to offer buyers free shipping or gifts to order. Depending on the level of benefit offered by the bonus on the amount of the purchase, the use of promotional codes by buyers may be limited by certain conditions. A popular option is the action of a promotional code in case of purchase of goods for a certain amount.

The introduction of a promotional code system in an online store benefits primarily as an aid in forming a loyal audience of the store: shoppers are more likely to turn to a store that “spoils” them with various bonuses. And if the terms of the promotional code are especially “delicious”, then buyers actively invite to use the services of the store of their friends, relatives and acquaintances.

Another useful effect of online promotional codes is to easily track the performance of different advertising channels, especially offline. For example, if you distribute different types of promotional codes to each of the offline channels, then by the number of promotional codes used in your purchases, it is easy to understand which channels played best and change your advertising campaign accordingly.

Practically in any platform of an online store it is quite simple to introduce the functionality of promo codes, and it can be done both at the stage of creation of the shop, and at the stage of its development or modernization. Generally, different generators are used directly to create promotional codes, allowing you to make codes of random letters and numbers, but you can also use the name of the distribution channel, the name or size of the bonus, etc. in the promotional code.

To place the field for entering the promo code is most logical on the ordering page. This field should be accompanied by an explanatory note such as “Enter promo code”. Next, it is advisable to link to the terms of the promotional code and explain to buyers the benefits of using this code.

If the promo code gives the consumer the right to a discount, then the buyer should be able to see the effect of this promo code before the end of the purchase. To do this, you must either “on the fly” recalculate the amount of the purchase after entering the promo code, or use the button “Recalculate”, after clicking on which will be recalculated amount.

Where to tell buyers about promotional codes? If the promotional code is tailored to each buyer, then it is appropriate to report it in the order letter or in the SMS. If a promotional code can be used by any buyer who fulfills certain conditions, then it can be placed directly on the pages of the shop, in the groups of the shop on social networks, as well as in the promotional e-mail. Another channel for spreading promotional codes is special aggregator sites for various promotions: many internet users are looking for great deals on buying different products right here.

As far as offline is concerned, promotional codes can be distributed here through order forms, business cards, traditional flyers, and even newspaper or magazine ads. Moreover, promotional codes can be encrypted in QR codes so that potential buyers do not need to write them down or memorize them somewhere.

Promo codes are a useful tool for online stores, however, it is not so easy to use this tool, because there are their “pitfalls”. For example, it is very important to be able to correctly calculate the amount of the discount or other bonus provided by the promotional code, in order to comply with two conditions at once: to make the order more profitable for the buyer and not spend too much, working for yourself in the “minus”.

The second difficulty in using promotional codes in an online store is to make them attractive to buyers. In other words, the promotional code should give a bonus so beneficial and interesting to the buyer that he will be happy to fulfill all the necessary conditions to get it, even if they are not very simple.

Finally, the third important point is the technical soundness of the promotional code system in the online store.

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