Creating an online store: usability
Creating an online store is now one of the popular ways to do business online. Offering various products to global network users, you can make sales no worse than offline,…

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Creating a turnkey online store
Online shopping is one of the most popular types of sites nowadays, because it allows you to sell products of the company directly in the online mode, earning it a…

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How to measure online store performance? Popular KPIs
All online store owners want their resources to work effectively. However, how can you measure the effectiveness of an online store? What performance indicators should you look for in order…

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Professional or amateur business site creation? Price question

Price issueOur time to create a business site is an urgent need for companies seeking to gain a competitive edge, because, as you know, today, a commercial company without its own site – is virtually the same as a company without its own office: strange and unclear. In the creation of business sites one of the main questions has always been and remains the question of price: what should be the cost of a good business site.

Creating a business site can be done by professional studios or by single amateurs. Obviously, the cost of creating a website in these two cases will be different: amateur site creation will be cheaper than in a professional web studio.

Low cost is one of the most attractive arguments in favor of amateur site creation, but you should be clear about what the result can be. For example, it is highly unlikely that an amateur site will be specifically designed for the customer to design an individual design that will meet the characteristics of the business of the company and will emphasize its main advantages.

Most likely, in the development of a site for business in this case will be used already ready standard template, perhaps, only slightly changed. It is bad? Undoubtedly, since the reputation of the company on the Internet is largely influenced by the design of the business site of this company: if the design is not unique, if it does not reflect the personality of the company, then will such a design contribute to the success of the company? Unfortunately, the answer is disappointing.

With amateur site creation, the artist can often simply lack the energy or time to develop a truly exclusive design. Not enough resources may also be needed to fully create other elements of the site: functional modules and components, unique content of the site. It is highly likely that all these elements, as well as the design, will be absolutely unique. It will not bring any good business site.

There is a saying that the avaricious pays twice, and therefore the true price of the issue when creating a business site by an amateur – is not the low cost of services, and the low quality of the site, lack of personality and uniqueness. As a result, the site is completely inefficient (and does it work at all?) And damages the company’s reputation: sooner or later, such a site will have to be redesigned from scratch.

The professional creation of a business website is almost the opposite of the amateur one: many experienced professionals work on the development of the site at each stage. Thus, web designers are engaged in creation of exclusive design of a site that corresponds to the individual characteristics of the company, and specialists of layout engineers are taken for the layout of the finished design, who know exactly how to make the ready-made design layout to the smallest details.

In the next phase, the future business site falls to web programmers: their task is to write and debug all the necessary functional modules and components. After performing usability testing, it is the turn of the specialists to create unique content for the site – copywriters: high quality unique texts that not only represent the company, as well as its products or services in the most favorable light, but also fully meet the requirements of SEO – their merit.

Final testing of the site, hosting placement are the final stages of professional creation of a business site, after which the site (optionally) is promoted in search engines. A ready-made business site represents the company at the highest level and helps to improve the company’s image and sales. As a result, the cost of creating a business site, which at first glance seems high, turns out to be justified and fair in comparison to all the benefits it has received.

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