Creating online stores and optimizing your shopping cart
A number of online store owners say that often enough, many orders are broken into the shopping cart when, for some reason, customers do not press the “Confirm Order” button. To reduce the likelihood of such “breakdowns”, when creating online stores, it is important to pay special attention to the optimization of the virtual shopping cart.
To get as many buyers as possible online shoppers, you need to spend a lot of time and effort to carefully think through the concept of the store, its design, structure and content. And the more annoying is that sometimes a visitor to an online store who has almost completed his order suddenly refuses to continue his purchase and leaves. It is likely that this is due to an inconvenient or overly complicated shopping cart.
Optimizing your shopping cart in an online store can be an effective step to increase conversions and reduce the number of unfinished orders. And interestingly, in this case not only “global” changes in the structure and layout of the basket can be effective, but also such small changes as replacing explanatory texts in the order form fields or inserting ready-to-order phrases into the order form fields. as an example.
Similar small changes to your shopping cart optimization, it turns out, can have a significant impact on your conversion. For example, studies show that even if the template text in the buyer input field is replaced by individual phrases that target the target audience of the particular online store, the conversion can grow by several percent. And even if you make a complete set of mini-edits in the basket, you can expect even more rapid conversion growth.
Of course, any, even the smallest changes when optimizing a virtual shopping cart in an online store should be justified, because otherwise you can spend time and effort to change, but ultimately will not improve the situation or, worse, aggravate the problem. So before you can optimize your shopping cart, you must first perform a comprehensive analysis of the usability of the shopping cart and the online store as a whole and identify the key features of your target audience to make optimization as effective as possible.