Creating a site for a small business: what to choose?
Today, the creation of the site as a tool for improving the efficiency of doing business is chosen by both representatives of large businesses and representatives of small companies. And…

Continue reading →

Creation of sites with support of touch management
Nowadays, when computer tablets, cell phones, and other modern gadgets operate on touch controls, it is important to create sites that support such controls. Otherwise, visitors (who are getting more…

Continue reading →

What features are needed on the site when creating it?
A modern commercial site is not just a collection of hyperlinked pages, but a kind of tool for solving a certain range of business problems. Depending on the purpose of…

Continue reading →

Creating online stores and optimizing your shopping cart

A number of online store owners say that often enough, many orders are broken into the shopping cart when, for some reason, customers do not press the “Confirm Order” button. To reduce the likelihood of such “breakdowns”, when creating online stores, it is important to pay special attention to the optimization of the virtual shopping cart.

To get as many buyers as possible online shoppers, you need to spend a lot of time and effort to carefully think through the concept of the store, its design, structure and content. And the more annoying is that sometimes a visitor to an online store who has almost completed his order suddenly refuses to continue his purchase and leaves. It is likely that this is due to an inconvenient or overly complicated shopping cart.

Optimizing your shopping cart in an online store can be an effective step to increase conversions and reduce the number of unfinished orders. And interestingly, in this case not only “global” changes in the structure and layout of the basket can be effective, but also such small changes as replacing explanatory texts in the order form fields or inserting ready-to-order phrases into the order form fields. as an example.

Similar small changes to your shopping cart optimization, it turns out, can have a significant impact on your conversion. For example, studies show that even if the template text in the buyer input field is replaced by individual phrases that target the target audience of the particular online store, the conversion can grow by several percent. And even if you make a complete set of mini-edits in the basket, you can expect even more rapid conversion growth.

Of course, any, even the smallest changes when optimizing a virtual shopping cart in an online store should be justified, because otherwise you can spend time and effort to change, but ultimately will not improve the situation or, worse, aggravate the problem. So before you can optimize your shopping cart, you must first perform a comprehensive analysis of the usability of the shopping cart and the online store as a whole and identify the key features of your target audience to make optimization as effective as possible.

Creating HTML site
It is accepted that only large companies with high financial resources need complex sites with many different information, and small business representatives can manage modest HTML pages. In reality, this…

...

Online store development: additional services
From an end-user perspective, the core functionality of any average online store includes a product catalog, a virtual shopping cart, an order form, and online payment. But in recent times,…

...

Creating an Online Store: How to Find Your UTP
Nowadays, one can often hear that in order for a successful e-commerce to work successfully, it requires its own UTP - a unique trade offer. This is really true, because…

...

Structure of the online store: the main features
What should be the structure of the online store? Online store allows you to translate sales of goods directly to the online space, and many companies today use this type…

...