Creating an online store: The main types of targeted visitors
When creating any site, especially an online store, it is very important to clearly identify your future visitors – your target audience. Depending on what the target audience will be, the structure of the online store is designed, design elements are developed, catalog pages and product pages are formed, and the necessary content is selected. In this regard, the type of targeted visitors is of great importance in the process of creating an online store.
The fact is that shopping online stores different people because of their personal preferences and features approach differently: someone must carefully consider the purchase, weighing all the pros and cons, and someone is enough to make solution and instant burst. This difference in shopping approach allows you to distinguish among the main types of online shopping visitors. By studying the features of these types, you can choose the most profitable and effective strategy in creating and promoting an online store.
Therefore, one of the main types of visitors to online stores is online users who purposefully search for specific products. Typically, users of this type long study the information presented in various online stores, compare prices, payment terms and shipping. In order to attract this type of visitors, it is necessary to keep in mind when creating an online store that the information about the products should be presented as completely as possible, and the prices and conditions of purchase should be clearly visible.
The next major type of online shopping site visitors are those who have already decided on the product they want, but who still do not know which model to prefer. For these buyers, the comparative characteristics of multiple identical products, the availability of reviews, reviews or expert opinions in an online store will be important to make a purchase decision. In view of this type of visitors, you need to create an online store based on the listed features.
The third main type of visitors can be described as spontaneous buyers: such visitors are offered the goods in the online store, but so far no action to search and study these products did not do visitors. As a result, it is possible to attract the attention of this type of visitors through special offers and loyalty programs. For example, declining discounts, gifts, participating in prize draws, etc. will help you decide to buy such visitors.
Another type of online shopping visitors are annoyed and tired users. Representatives of this type are already well tired by the time they visit a certain store: they have studied other offers, did not find the right information or the right products, have long understood the complicated navigation and as a result are almost ready to refuse to buy, and every new online store is treated with a fair bit of skepticism. It is possible to take into account the needs of this type of visitors when creating an online store by incorporating the online consultation function, making navigation very simple and accessible, and the key aspects of the purchase – clear and noticeable.
According to various studies, with a significant increase in interest in online shopping, many potential buyers are still very afraid of getting low-quality or inappropriate descriptions and photos in the online store, and also fear that problems will arise when returning the product. In this case, obstacles to shopping in online stores may also serve as incomplete information about products, late delivery, loss or damage to goods, etc. In this regard, to create an online store in which visitors of different types will be able to get rid of their fears and still make a purchase – is really a very difficult task.