Creating Online Stores: Finding Products in a Directory
Currently, the popularity of online sales is so high that the creation of online stores has become one of the most sought after services in the web design market, and the competition between different online stores is very fierce. And in order to “win” part of its target audience in the context of such competition, every online store tries to offer its potential buyers something more than just buying a product. Yes, an important competitive advantage of an online store can be its high level of usability, in particular – a convenient and fastest search for the right product in the catalog.
Online stores with a large number of product positions necessarily need a competent organization of search for products, otherwise it will be very difficult for users to find among the large variety of goods needed. In this regard, the convenience and ease of use of the search function in the online store to ensure a high level of usability is one of the priorities. How can a product search be organized in an online store?
In most cases, a simple search for online stores is not appropriate, as the exact name of the product or its model is not always known to the user. Therefore, as a rule, online stores use the so-called advanced search, in which the search circle can be narrowed down as much as possible by manually adjusting some important parameters.
In different cases, the list of options available for selecting items to search for products in an online store may vary, depending on the characteristics of those products that are presented in the online store directory. And to narrow down your search, you can bind to specific categories of products, helping users find products that are only of interest to the category.
Using live tips as you type in your search query can help improve your online store search experience. With live prompts as you type in the search bar, the search component built into the online store automatically matches the names of available items and offers the user possible options for the query.
Additionally, search in an online store is often combined with all sorts of filters so you can get the most accurate results when searching for products. Filtering can be organized by many different criteria, including, for example, the price of goods, manufacturers and brands, color, size, material, etc. Combining filtering and product search may be the most convenient option for users who search for an item in an online store, but it is important to keep in mind that excessively sophisticated filtering can, on the contrary, complicate search.
The fact is that before performing a search for goods in an online store, the user will have to spend a long time putting all the necessary “ticks” in the filters, then before the search begins the user may feel tired and irritated. To avoid this, it is necessary to carefully consider the number and structure of the filters, choosing them strictly as necessary.
Organizing a convenient and understandable product search is thus one of the important tasks of complex online store creation, and this task should be given much attention when designing an online store. And to be sure that creating an online store will really have a high level of usability, both in matters of product search and other aspects of use, it is imperative that you choose the right web development team for this.