E-commerce trends in 2018
In online commerce, there are certain trends from year to year, setting the direction of development of e-commerce sites. Here are some of the key trends in 2018, followed by online stores of all sizes and topics. We will go into more detail about what e-commerce trends are most relevant in 2018.
Perhaps the most important trend this year, as well as several previous ones, can be called the development of mobile e-commerce. Today, the share of mobile shoppers in online stores is extremely large, which is why adapting to smartphones and tablets or creating a separate mobile application is an integral part of any modern online store.
From the previous trend, the following is logical – active involvement of mobile audience. For this purpose, in particular, micromanages are used – spontaneous moments when users feel the desire to quickly find information on the purchase of a particular product from a mobile device. Proper use of micromotors increases the chances of successful sales, so they are very important for online stores.
Another trend of e-commerce in 2018 is the creation of video content. Contemporary users are already short of product photos, now they want to see them live, and video format is a good fit for this. In addition, it is often interesting for users not just to look at a product, but also to evaluate it in action, which is why various videos, guides, test drives and product-related tutorials are popular.
The next trend is active personalization. You can personalize stocks, bonuses and even the products themselves, creating for each buyer individual offers that take into account his interests and needs. The implementation of personal offers may vary, depending on the products, pricing policy and other features of a particular online store.
An interesting trend for e-commerce in 2018 is also the promotion of useful thematic content along with the promotion of goods. This trend is related to the need of buyers to study in detail all possible information about products: potential buyers need tips, instructions, reviews and comparisons, and if they find them on the pages of the store or on its social sites, then the interest in buying it in this store will be higher.
Another trend is the emphasis on naturalness. Nowadays, much more attractive to the target audience are the most natural photos, where the power of graphic editors like the famous Photoshop is not used. For potential buyers who see advertisements in online stores not “glossy” models, but real people, it is easier to associate themselves with them, and they begin to perceive the stores as friendly and closer.
Finally, narrow specialization is also trending in e-commerce. Due to the huge number of similar goods stores, it is extremely difficult to compete with each other, which is why there is an increasing trend in e-commerce to concentrate on one small group of goods or even one exclusive product. With this approach, you can provide an individual approach to customer service and take your place in the sun.