Designing an online store: how to handle the goods out of stock
When designing an online store, it is always important to consider even the small details and nuances at first glance. For example, great care should be taken when designing an online store to create a product page if it ends. Otherwise, errors can occur that will lead to a decline in the usability of the online store and problems with its promotion in search engines.
If in the online store all the products from the catalog are available, as a rule, as a rule, no problems with the study of information about these products or with the purchase of goods does not arise. But if a product is sold, there may be various difficulties that will prevent potential buyers from placing an order.
Yes, in the online stores, in the absence of any goods, it may not be obvious that the product is missing. For example, an active Buy button may be displayed on the page of such products, and there may be no indication that the product is no longer available. As a result, when potential buyers attempt to place an order, they will not be able to do so. Of course, the result in this case is disappointing: annoyed buyers will leave the online store with empty hands, and probably will not expect to visit again.
Another problem potential buyers may encounter when trying to buy an item that is not available is a virtually blank page instead of a regular product page. In such a situation, a potential buyer may be shown, for example, only a short notice of the absence of the goods, while no further action options will be offered.
It is important to note that if a blank page is displayed instead of a product page that is out of stock, then this, among other things, is also detrimental to the search engine’s promotion of that page on the Internet. Search engines indexing such a page will not be able to rank it highly, since it will not contain relevant textual content relevant to different thematic queries.
If, instead of a blank page, even a blank page, an error page (the so-called 404th page) is displayed or an automatic redirect is made to the main store or catalog page, then in this case the potential buyer only needs to guess what he is doing. wrong. Online store conversion will be low.
The described problems with goods that are not available, can be avoided if from the very beginning of the creation of an online store think about the appropriate solution. For example, it is often enough to develop special components and modules that offer potential buyers similar to the missing product position to enable you to still make an order, rather than just go from the store to competitors.
The most difficult thing is to properly organize the work of such components and modules. For example, if you simply offer buyers products from the same category or from the same manufacturer, then the result will not be good enough for buyers. So, the more parameters by which the similarity of goods can be determined, the better.
You can optionally add a button “Notify Incoming” or similar to the page of a temporarily missing product to allow potential buyers to order the item when it is available again. Such a button is very simple: after clicking on it a potential buyer will see a simple form where he can leave his contact e-mail, and as soon as the product is available, he will receive an email with a corresponding message on this e-mail.
It is important to note that even if a product has disappeared from the online store, it is still impossible to completely delete pages with it. After all, this page has probably already been indexed by search engines, and its deletion will lead to the appearance of the already mentioned 404th page. In addition, it is possible that the links to this page are part of the internal link, so that all pages of the online store that link to this page will not work properly.
Creating an online store requires a serious approach in everything, and the question of how to handle goods that are not available is just one of many. That is why it is very important to find really professional contractors who have the necessary experience in complex site development of different types and topics in order to get effective results.