Creating an online store and named filters
Today, online stores often use named filters, both as a search engine for shoppers and as a means of navigation. Named filters allow you to group products by specific characteristics and thus offer potential buyers the best choice. Creating an effective online store requires careful work on named filters.
Named filters in online stores are primarily aimed at users who are still in the process of choosing, and therefore can not definitively decide which manufacturer or what model of product they are interested in. Named filters, they narrow their search circle until there are several items of interest to them that are most interesting to them.
The benefits of using named filters in online stores are obvious. The main one is a significant simplification of the product selection process. Here is an example of a typical situation. In an online electronics and computer hardware store, a potential buyer is looking for a mobile phone. He has not yet decided which model he likes, but he already knows that he certainly wants a device with two sim cards, a large screen and increased protection against mechanical damage. If the store uses the appropriate named filters, then such a buyer will need to use them to see all the available models in the range that fit these characteristics.
For online store owners, the benefits of named filters are to increase conversions, improve usability, and facilitate search engine promotion. However, it is important to properly create and use named filters. For example, what matters are the names of the named filters used.
So, if the named filter is not popular (and it can always be checked with the help of statistics of keywords such as wordstat.yandex.ru) and is not useful for potential buyers, then such a filter will not be used by the visitors of the online store when searching for goods. therefore, spending time and effort to create it is pointless. But if a filter name is chosen based on popular content keywords, it will attract search engine visitors and help drive sales.
Of even greater importance is what the so-called landing pages for named filters will be, that is, the pages that visitors to the online store will have when choosing these filters. First, these pages must be individually separate in order to optimize each page directly for relevant filter queries and thus increase its chances of getting high ranking positions in search engines. Secondly, these pages should be completely relevant to the name of a particular named filter.
In online stores, the use of named filters has indeed proven to be one of the most effective ways to improve the usability of stores and increase their search engine conversion and ranking. However, as in many other cases, the illicit use of these filters instead of benefits can only do harm to the online store. That is why it is important to choose especially carefully when creating an online store a contracting company.