Online store development: additional services
From an end-user perspective, the core functionality of any average online store includes a product catalog, a virtual shopping cart, an order form, and online payment. But in recent times, such functionality is clearly not enough, because in the great competition online stores should now not only offer to buy a product, but also in every possible way to attract potential customers by offering them some additional services. As a result, the development of an online store today also includes the development of such services.
What can be offered to potential buyers as an additional service is, of course, to be decided in each individual case. But now you can consider some of the most common options that are included in the development of online stores nowadays.
Information services in online store
Many online store owners today admit that simply displaying products on a virtual showcase, and also needing to supply potential buyers with all the information they need to successfully purchase and comfortably use the products presented. For this purpose, a special information section is usually included in the structure of an online store.
What information can be published in this section of the online store? Almost anything related to the goods presented in this store. For example, there are always relevant tips for potential buyers on how to choose the right products, how to use them properly, to fully justify the money spent on them. Also, for many product categories, reviews of various new products and comparative reviews of popular models are up-to-date.
Affiliate services in online store
Inclusion in the functionality of the online store in the development of affiliate services can be a comprehensive solution: the online store attracts more potential customers, store partners get new customers, and the end users receive the necessary services immediately when buying a product and thus save their time and energy.
One of the variants of affiliate service in the online store can be called preparation of the product for operation. For example, installation, connection, and setup when it comes to computer or home appliances. When buying a particular product, the buyer could order the appropriate service from a discount store partner and thus benefit.
Another example of affiliate ancillary service in an online store is the so-called customization of goods, that is, giving the goods unique features to distinguish them from the mass of other similar products. So, in an online store that has a range of covers for smartphones or tablets, it might be useful to have an online selection service for an individual pattern / drawing of the case with the subsequent ordering of the print of the chosen variant from the partners of the store.
Social services in online store
Today, social networks are at the height of popularity, and it’s hard to imagine a potential buyer of an online store unfamiliar with them. Therefore, the inclusion in the development of an online store for various social services could bring him several “points” handicap in competition.
Integration of online stores with social services can be very tight, it opens up many new opportunities for potential buyers, for example, the ability to leave feedback on a product on behalf of your account in one of the social networks (comment form), the ability to quickly share with friends with links to your favorite products (social buttons), as well as the ability to subscribe to a store page on social networks or join a group with one click to stay informed about new revenue, various promotions it (social blocks).
Creating an online store, even with minimal functionality, requires a comprehensive approach and careful consideration of each decision. And if it is an online store with some non-standard functionality, then it is double. Therefore, the development of an online store should be entrusted from the outset to a professional web design studio to get a solution that fully meets the goals and objectives set for the store, and also takes into account the individual characteristics of a particular business.