Creating a mobile version of a site: how to improve it?
Given the growing popularity of mobile devices, creating mobile versions of websites is more relevant today than ever. And no matter if the mobile version of the site is available at a separate address, or whether it is a tailored version of the main site, the question of its convenience always remains very important. Let’s learn how you can improve your mobile version of your site.
There are many different techniques to improve the mobile version of the site. The main task at the same time – to facilitate the most convenient and understandable interaction of visitors with the site, taking into account the specifics of mobile devices. For example, you can take the following steps in this direction.
Place important interface elements at the center or top of the screen. Studies show that mobile users focus their attention on the center of the screen, so it is here that they place the most important interface elements, such as the Buy button, to interact with the site. It is also considered appropriate to place important interface elements at the top of the screen. But to place a “Buy” button or similar items at the bottom of the screen, especially if users need to scroll to see them, it is not recommended.
Offer to download the mobile application in the mobile version of the site. If the site owners have their own mobile application, which allows you to more conveniently obtain the necessary information when using mobile devices, then to improve the mobile version of the site, you can place an unobtrusive offer to download such application. It should be noted that the offer should be unobtrusive, that is, it should not interfere with site navigation, scrolling, etc.
Try to simplify the design of the pages of the site. The experience of many websites shows that mobile users today value design simplicity and conciseness more than its appeal, and even on smartphones with very large screens, some of the highly detailed images used in the design are still difficult to consider. Therefore, when improving the mobile version of the site, you can analyze its design and make changes to the results of such analysis.
Use a larger font in the menu. Even though modern smartphones have 5-inch or even 5.5-inch screens, the easy-to-read font size can be quite uncomfortable to navigate. Therefore, in the menu to improve the usability of the mobile version of the site, we recommend that you use a larger font so that users can easily navigate to the right items with your finger. For the same reason, if a site encourages users to share content on social networks, the social buttons on its mobile version should be enlarged.
Highlight popular options to get their attention. To help users of the mobile version of the site better navigate the content, you can highlight the most important or popular options in a different color, bolder, etc. With the limited graphical capabilities of the mobile version, this can help to get the attention of users.
The actions described are just examples of possible improvements to the mobile version of the site. There are many useful steps to be taken in this area. So, if the purpose of any interface elements in the mobile version of the site is not too obvious, you can explain, for example, in the form of tooltips. Or, say, another improvement to mobile versions of websites is the addition of a “Up” button, which will allow users not to resort to scrolling.
Whatever the ways to improve the mobile version of the site, the main thing is not to ignore the needs of mobile users, the number of which on modern sites can reach in different cases from 20% to 40% of the total number of visitors, or even more. And to avoid having to change the whole site from scratch, it is best to go to a professional web design studio, such as WebStudio2U, immediately for website development services.