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Effective Site Creation: Why Learn at Groupon?

Today, Groupon (groupon.com) is very popular. The basic idea of ​​this site is to offer users a variety of profitable daily “deals” available locally at their place of residence. The Groupon site makes effective sales every day, but how does it work? It turns out here is something to learn for any other site.

Effective creation of sites is one of the most important tasks of modern web design. Efficiency is achieved through a variety of tools and techniques. For example, the effectiveness of a Groupon site is based on four basic principles: relevance, benefit, sociality, fun.

The Groupon website always offers its users only up-to-date offers: the site offers products and services that are of interest to users at a specific place and time. At the same time, all the offers are very beneficial, because for each product or service is given a discount of 50% to 90%.

Each offer has the opportunity to “share” with friends: users themselves contribute to the popularity of the site, when using social buttons to tell friends about interesting offers. In addition, each offer has an element of play: the offer time is limited, for their actions users can earn points and increase their level.

Effective site creation can “take on” the benefits of a Groupon site. For example, if you add a game element to a commercial site, then sales can be raised: so does Groupon, as do other successful sites. Here, for example, on the sites of car companies, users are often given the opportunity online to choose the color of the car, various accessories to it. And it not only helps the user to decide their wishes, but also really fun!

Why else can you learn from Groupon to build effective websites? The ability to interest users! The Buy Button you want to click, the touch-sensitive interface elements, invitations to comment, share interesting offers with your friends – this and more attracts users to Groupon and makes them come back again and again. again.

Another useful feature of a Groupon site can be applied in effective site creation: Groupon “speaks” as a person. Using this technique allows you to interest users with text content that no one would normally read. Of course, it is not necessary to accurately replicate the experience of the Groupon site and also “speak” as a living person, but it is very useful to use “live” language on the site – one that is used in everyday life.

Creating sites effectively is not an easy task, and even if you take full advantage of successful resources like Groupon on your site, you still need an individual approach to achieve your goals: blindly repeating someone else’s experience will not produce the desired result. The most effective way to create sites is to trust professionals.

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