How to draw up a thank you page in an online store
When a buyer places an order, they see a so-called thank you page in the online store that helps them understand that the order has been successfully completed and the store managers will contact you shortly to clarify the details of the purchase or report payment information. It would seem that this buyer can end up interacting with the store, but a competent approach to the design of pages of gratitude will allow both parties to benefit and benefit.
When a purchase is completed on an online store, users typically see a thank you page – a page that confirms the fact of the order and usually contains a thank you text on behalf of the store, for which it is named. With some popular ideas for designing a thank you page, you can not only notify the buyer that his order has been accepted, but also build a long-term relationship with him, increase his loyalty and ultimately increase the store’s profits.
Order placed data
Even though the buyer has already seen in the cart on the checkout page that he has added to the order, it is very useful to put the order information once again on the thank you page – the list of ordered goods, the total amount, the data about the chosen payment and delivery method. This will allow the buyer to be sure that the store has received the correct order information and to take immediate action if something is wrong.
Many buyers do not like to wait for additional calls or emails from managers to get data to pay for orders placed. Therefore, you can immediately place your payment details on the thank you page, which will save time for both shoppers and store managers. However, if the specifics of the work are such that additional billing is required for billing, this option may not work.
If an item has already been purchased with an item that has already been purchased or goods in the online store, you can and even need to offer it to the customer on the thank you page. After the purchase, it is just in the right mood and more open to new purchases than at any other time interacting with the store. Only one thing is important – the products really have to be in some way complementary to the purchase. Otherwise, the offer will not look attractive to the buyer, but rather seems like another intrusive attempt to “sniff” something dependent and no one needs.
Links to useful content for the buyer
Even after the purchase is completed, the user does not necessarily want to leave the store immediately. Now he may be interested in, for example, how to use the purchased product. This is why links to useful content for the buyer in the store may be very helpful. For this purpose, for example, you can place links to various teaching materials on the Thanksgiving page.
Discounts and special offers
The buyer who just made the order is usually in a sort of euphoria for some time. You can use this effect to benefit the store by posting some special offers on the Thanksgiving page, such as a block of discounted items. If there are no relevant promotions at the time of purchase, or if the store does not arrange sales at all, you can always place a “Continue shopping” button on the Thanksgiving page to give shoppers the opportunity to immediately return to the product catalog and see what else the store has to offer.
Blocks of social networks
Almost no modern online store is without pages or groups on popular social networks – to be closer to the target audience. You can use the space of a thank you page by placing an attractive invitation to sign up for a store page or join a group. To appeal to buyers, the text must meet their goals. For example, you could offer buyers not just “subscribe to news” but “watch for promotions and news.”