Which is better: mobile version or mobile application for the site?

The trend of increasing number of mobile users of different sites is evident: with each passing day more and more users are growing. And, of course, this tendency is simply necessary to take into account when creating sites, otherwise you can lose from 30 to 50% of the target audience. Here’s just how to “please” mobile users? Create mobile version? Or maybe create a mobile app? Let’s find out which one is better: a mobile version of the site or a mobile application for the site?

Mobile technology is actively evolving, and virtually any modern smartphone can compete for functionality and performance with a good stationary PC of five or six years of age. Continue reading →