Designing an online store: how to handle the goods out of stock
When designing an online store, it is always important to consider even the small details and nuances at first glance. For example, great care should be taken when designing an…

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Creating a turnkey online store
Online shopping is one of the most popular types of sites nowadays, because it allows you to sell products of the company directly in the online mode, earning it a…

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Creation of online stores and design of ordering pages
Making an order is the last step towards turning an online store visitor into a buyer. And, unfortunately, it often happens that this step is unsuccessful: for one reason or…

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Creating an online store: The main types of targeted visitors

When creating any site, especially an online store, it is very important to clearly identify your future visitors – your target audience. Depending on what the target audience will be, the structure of the online store is designed, design elements are developed, catalog pages and product pages are formed, and the necessary content is selected. In this regard, the type of targeted visitors is of great importance in the process of creating an online store.

The fact is that shopping online stores different people because of their personal preferences and features approach differently: someone must carefully consider the purchase, weighing all the pros and cons, and someone is enough to make solution and instant burst. Continue reading

Creating an online store and named filters

Today, online stores often use named filters, both as a search engine for shoppers and as a means of navigation. Named filters allow you to group products by specific characteristics and thus offer potential buyers the best choice. Creating an effective online store requires careful work on named filters.

Named filters in online stores are primarily aimed at users who are still in the process of choosing, and therefore can not definitively decide which manufacturer or what model of product they are interested in. Continue reading

Creating an Online Store: How to Find Your UTP

Nowadays, one can often hear that in order for a successful e-commerce to work successfully, it requires its own UTP – a unique trade offer. This is really true, because in order to sell a product to a buyer, it is necessary to convince him that it is this product in this store that can solve his problem and satisfy the need. Consideration should be given to developing a UTP in the earlier stages of creating an online store.

When online stores were just getting started, the competition between them was quite low, and the opportunity to buy online was unique to the buyer. Continue reading

What features are needed on the site when creating it?
A modern commercial site is not just a collection of hyperlinked pages, but a kind of tool for solving a certain range of business problems. Depending on the purpose of…

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Creating an online store and boosting sales through cross-selling
The main purpose of creating an online store is, of course, to make a profit through the sale of various goods. And the bigger these sales, the higher the profit.…

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Creating a mobile version of a site: how to improve it?
Given the growing popularity of mobile devices, creating mobile versions of websites is more relevant today than ever. And no matter if the mobile version of the site is available…

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Creating online stores and optimizing your shopping cart
A number of online store owners say that often enough, many orders are broken into the shopping cart when, for some reason, customers do not press the "Confirm Order" button.…

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