When creating any site, especially an online store, it is very important to clearly identify your future visitors – your target audience. Depending on what the target audience will be, the structure of the online store is designed, design elements are developed, catalog pages and product pages are formed, and the necessary content is selected. In this regard, the type of targeted visitors is of great importance in the process of creating an online store.
The fact is that shopping online stores different people because of their personal preferences and features approach differently: someone must carefully consider the purchase, weighing all the pros and cons, and someone is enough to make solution and instant burst. Continue reading
Today, online stores often use named filters, both as a search engine for shoppers and as a means of navigation. Named filters allow you to group products by specific characteristics and thus offer potential buyers the best choice. Creating an effective online store requires careful work on named filters.
Named filters in online stores are primarily aimed at users who are still in the process of choosing, and therefore can not definitively decide which manufacturer or what model of product they are interested in. Continue reading
Nowadays, one can often hear that in order for a successful e-commerce to work successfully, it requires its own UTP – a unique trade offer. This is really true, because in order to sell a product to a buyer, it is necessary to convince him that it is this product in this store that can solve his problem and satisfy the need. Consideration should be given to developing a UTP in the earlier stages of creating an online store.
When online stores were just getting started, the competition between them was quite low, and the opportunity to buy online was unique to the buyer. Continue reading