What Communication Methods to Choose for an Online Store?
In order for a successful online store to work, it is important to always stay in touch with customers, both regular and potential customers. Fortunately, online stores today have many…

Continue reading →

E-commerce trends in 2018
In online commerce, there are certain trends from year to year, setting the direction of development of e-commerce sites. Here are some of the key trends in 2018, followed by…

Continue reading →

How to measure online store performance? Popular KPIs
All online store owners want their resources to work effectively. However, how can you measure the effectiveness of an online store? What performance indicators should you look for in order…

Continue reading →

information

How to order a base-type site creation

If a company does not have its own website these days, it causes some potential distrust in its potential customers: does the company not hide something, since it still has no representation in the Internet environment? As a result, even small companies that have just started their business are trying to order the creation of a site with at least minimal functionality. Let’s talk about how to properly order a site with a minimum set of features, or, in other words, a basic site.

The tasks of the websites of different companies are usually very individual, but there are always several tasks that are common to all sites – these are, first and foremost, image and advertising tasks. Continue reading

Structure of the online store: the main features

What should be the structure of the online store? Online store allows you to translate sales of goods directly to the online space, and many companies today use this type of sites for profit through the Internet. The success of an online store depends, of course, on a very large number of different factors, one of which is its structure. Let’s look at what the structure of an online store should be in today’s context.

If the structure of an online store is inconvenient for visitors and not yet optimized for search engine promotion, then the store loses almost half its chances of success, if not more. Continue reading

What Communication Methods to Choose for an Online Store?

In order for a successful online store to work, it is important to always stay in touch with customers, both regular and potential customers. Fortunately, online stores today have many ways to reach their target audience, so the choice is huge. But such a wide variety at the same time leads to some confusion: what exactly are the means of communication to choose?

Even at the stage of acquaintance with the range of products presented in the online store, potential buyers may have a desire to communicate with the representatives of the store. Continue reading

Creation of online stores and design of ordering pages
Making an order is the last step towards turning an online store visitor into a buyer. And, unfortunately, it often happens that this step is unsuccessful: for one reason or…

...

What features are needed on the site when creating it?
A modern commercial site is not just a collection of hyperlinked pages, but a kind of tool for solving a certain range of business problems. Depending on the purpose of…

...

Using messengers on business sites: advantages and disadvantages
Today, many business websites often list online messengers as well. This is in line with recent trends, but not everyone can effectively use messengers on business sites. The main advantages…

...

Site production: preparation of materials by the customer
Website production: preparation of materials by the customer. Site production is a rather complicated and responsible process, so usually the site is entrusted to professionals. However, even by selecting the…

...