If a company does not have its own website these days, it causes some potential distrust in its potential customers: does the company not hide something, since it still has no representation in the Internet environment? As a result, even small companies that have just started their business are trying to order the creation of a site with at least minimal functionality. Let’s talk about how to properly order a site with a minimum set of features, or, in other words, a basic site.
The tasks of the websites of different companies are usually very individual, but there are always several tasks that are common to all sites – these are, first and foremost, image and advertising tasks. Continue reading
What should be the structure of the online store? Online store allows you to translate sales of goods directly to the online space, and many companies today use this type of sites for profit through the Internet. The success of an online store depends, of course, on a very large number of different factors, one of which is its structure. Let’s look at what the structure of an online store should be in today’s context.
If the structure of an online store is inconvenient for visitors and not yet optimized for search engine promotion, then the store loses almost half its chances of success, if not more. Continue reading
In order for a successful online store to work, it is important to always stay in touch with customers, both regular and potential customers. Fortunately, online stores today have many ways to reach their target audience, so the choice is huge. But such a wide variety at the same time leads to some confusion: what exactly are the means of communication to choose?
Even at the stage of acquaintance with the range of products presented in the online store, potential buyers may have a desire to communicate with the representatives of the store. Continue reading