Creating an online store is now one of the popular ways to do business online. Offering various products to global network users, you can make sales no worse than offline, and often even better.
Online store usability plays a huge role in ensuring the online sales performance you need. If the usability level is too low, even with a high attendance at the online store, sales revenue will remain low.
Usability is, we can say, a set of qualities of an online store, which provides for potential buyers the opportunity to easily and quickly find the goods on the pages of the store, get the necessary information about this product, without difficulty find how to order, pay and receive the goods that they interested. Continue reading
Making an order is the last step towards turning an online store visitor into a buyer. And, unfortunately, it often happens that this step is unsuccessful: for one reason or another, the visitor stops the purchase process and leaves the online store, increasing the number of “abandoned” baskets. In this regard, when designing online stores, great attention should be paid to the design of order pages.
The checkout page, called the Checkout Page in English, is one of the most important (if not even the most important) pages in the entire online store. Continue reading
In order for a successful online store to work, it is important to always stay in touch with customers, both regular and potential customers. Fortunately, online stores today have many ways to reach their target audience, so the choice is huge. But such a wide variety at the same time leads to some confusion: what exactly are the means of communication to choose?
Even at the stage of acquaintance with the range of products presented in the online store, potential buyers may have a desire to communicate with the representatives of the store. Continue reading