Nowadays, one can often hear that in order for a successful e-commerce to work successfully, it requires its own UTP – a unique trade offer. This is really true, because in order to sell a product to a buyer, it is necessary to convince him that it is this product in this store that can solve his problem and satisfy the need. Consideration should be given to developing a UTP in the earlier stages of creating an online store.
When online stores were just getting started, the competition between them was quite low, and the opportunity to buy online was unique to the buyer. Continue reading