Creating an online store: The main types of targeted visitors
When creating any site, especially an online store, it is very important to clearly identify your future visitors - your target audience. Depending on what the target audience will be,…

Continue reading →

How to measure online store performance? Popular KPIs
All online store owners want their resources to work effectively. However, how can you measure the effectiveness of an online store? What performance indicators should you look for in order…

Continue reading →

Do I need a mobile version of a small business site?
Interest in the mobile segment of the Internet audience today is as high as ever: the number of users accessing sites from mobile devices is constantly growing and search engines…

Continue reading →

conversions

Increasing Online Store Conversion: Emotional Motivation

It is well known that people make purchases not only purposefully, carefully considering and weighing all options, but also spontaneously, succumbing to emotions and mood at a certain point. For online stores, this rule is also true, so it is very important to be able to determine what drives online buyers to make a purchase decision in order to increase online store conversion. This will help encourage users to make a purchase on your site.

The motivation of impulsive buyers in online stores is very different, in many respects it depends on the individual characteristics of the buyers themselves, and on the features offered in the catalogs of online stores goods. Continue reading

Website Creation: How to choose a site type for your business
It is very important to correctly determine the type of site when designing it, otherwise, having received a ready-made web resource, you can suddenly find that it does not perform…

...

Creating Online Stores: Linking Pages
Creating online stores requires attention to even the smallest details, and even more so it is impossible to avoid the issue of internal re-linking of sites of this type. Competent…

...

Creating HTML site
It is accepted that only large companies with high financial resources need complex sites with many different information, and small business representatives can manage modest HTML pages. In reality, this…

...

Creation of sites with support of touch management
Nowadays, when computer tablets, cell phones, and other modern gadgets operate on touch controls, it is important to create sites that support such controls. Otherwise, visitors (who are getting more…

...