Creating an online store for free: pros and cons
Today, there are many online services that offer users just a few clicks to create an online store for free. For many, this idea seems interesting, but will such an…

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E-commerce trends in 2018
In online commerce, there are certain trends from year to year, setting the direction of development of e-commerce sites. Here are some of the key trends in 2018, followed by…

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Creating an online store: usability
Creating an online store is now one of the popular ways to do business online. Offering various products to global network users, you can make sales no worse than offline,…

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buyers

Website creation: onboarding, or user training

Different sites may have their own user interaction scenarios, and quite often the necessary steps to accomplish this or that task to new site visitors are not at all obvious. That is why a lot of attention is paid to the so-called onboarding – the process of training users to work with the site.

For small sites that have a simple presentation of businesses on the Internet, there are usually no user training elements. But if the use of the site means performing any non-standard actions, without training users or, as it is called in Western practice, onboarding, do not do. Continue reading

How to measure online store performance? Popular KPIs

All online store owners want their resources to work effectively. However, how can you measure the effectiveness of an online store? What performance indicators should you look for in order to evaluate how commercially profitable it is to continue to maintain and develop your online store? The main project performance indicators (KPIs) used in e-commerce will be discussed in more detail below.

At the stage of creating an online store, you need to think about how it will be evaluated, so that if necessary, be able to make any adjustments. Continue reading

Creating an online store: usability
Creating an online store is now one of the popular ways to do business online. Offering various products to global network users, you can make sales no worse than offline,…

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Custom Website Creation: Fast Or Right?
 Custom website creation is now done by dedicated web design studios, web development departments at large IT companies, freelancers working individually. In each case, site customers receive both advantages and…

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Creating online stores and optimizing your shopping cart
A number of online store owners say that often enough, many orders are broken into the shopping cart when, for some reason, customers do not press the "Confirm Order" button.…

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Structure of the online store: the main features
What should be the structure of the online store? Online store allows you to translate sales of goods directly to the online space, and many companies today use this type…

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