Creating an online store: The main types of targeted visitors
When creating any site, especially an online store, it is very important to clearly identify your future visitors - your target audience. Depending on what the target audience will be,…

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Creating online stores and optimizing your shopping cart
A number of online store owners say that often enough, many orders are broken into the shopping cart when, for some reason, customers do not press the "Confirm Order" button.…

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Creating HTML site
It is accepted that only large companies with high financial resources need complex sites with many different information, and small business representatives can manage modest HTML pages. In reality, this…

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buyers

Website creation: onboarding, or user training

Different sites may have their own user interaction scenarios, and quite often the necessary steps to accomplish this or that task to new site visitors are not at all obvious. That is why a lot of attention is paid to the so-called onboarding – the process of training users to work with the site.

For small sites that have a simple presentation of businesses on the Internet, there are usually no user training elements. But if the use of the site means performing any non-standard actions, without training users or, as it is called in Western practice, onboarding, do not do. Continue reading

How to measure online store performance? Popular KPIs

All online store owners want their resources to work effectively. However, how can you measure the effectiveness of an online store? What performance indicators should you look for in order to evaluate how commercially profitable it is to continue to maintain and develop your online store? The main project performance indicators (KPIs) used in e-commerce will be discussed in more detail below.

At the stage of creating an online store, you need to think about how it will be evaluated, so that if necessary, be able to make any adjustments. Continue reading

Structure of the online store: the main features
What should be the structure of the online store? Online store allows you to translate sales of goods directly to the online space, and many companies today use this type…

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Creating online stores and optimizing your shopping cart
A number of online store owners say that often enough, many orders are broken into the shopping cart when, for some reason, customers do not press the "Confirm Order" button.…

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Creating a corporate site: an intranet portal
Creating a corporate site may require companies for a variety of purposes, including, for example, managing an internal information resource of the company, which would allow them to collectively work…

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Structure of the online store: the main features
What should be the structure of the online store? Online store allows you to translate sales of goods directly to the online space, and many companies today use this type…

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