Different sites may have their own user interaction scenarios, and quite often the necessary steps to accomplish this or that task to new site visitors are not at all obvious. That is why a lot of attention is paid to the so-called onboarding – the process of training users to work with the site.
For small sites that have a simple presentation of businesses on the Internet, there are usually no user training elements. But if the use of the site means performing any non-standard actions, without training users or, as it is called in Western practice, onboarding, do not do. Continue reading
All online store owners want their resources to work effectively. However, how can you measure the effectiveness of an online store? What performance indicators should you look for in order to evaluate how commercially profitable it is to continue to maintain and develop your online store? The main project performance indicators (KPIs) used in e-commerce will be discussed in more detail below.
At the stage of creating an online store, you need to think about how it will be evaluated, so that if necessary, be able to make any adjustments. Continue reading